Study: How COVID Created the Hybrid Customer Journey

The New Face of Local Report 2021

After the pandemic, 75% of consumers will still shop locally. But their expectations have changed.

A more empowered, socially connected, and digitally driven consumer has emerged. The question is: How can businesses adapt to meet the needs of this new consumer? Download the full report to answer this question and many more.

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The New Face of Local Report 2021

Consumer Survey

1,000+ consumers surveyed in the U.S.

Client Data

80,000 locations analyzed

Expert Advice

Recommendations + insights from experts

A Hybrid Customer Journey Emerges

"Accelerated digital transformation” was the 2020 buzzword for brands adapting to consumer expectation. But what does actual performance data say about consumer behavior? Download this study to find out.

Shift in Consumer Behavior

The lasting impact of the pandemic on consumer behavior and purchase journey

Changing Digital Landscape

Why a strong digital presence remained important amid COVID and will continue to matter

Go-Forward Recommendations

Best practices and recommendations to embrace the new hybrid customer journey

Embrace the Hybrid Customer Journey

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