The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey

As brands and retailers strategize to target and build loyalty with customers in the post-pandemic marketplace, new research from ‘near me’ marketing SaaS solutions firm Uberall and its MomentFeed brand reveals how COVID-driven digital acceleration has given birth to a hybrid customer journey that mixes online and in-person behavior when shopping locally.

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