Uncovering a Major Blind Spot in Captive Carrier Marketing
In the battle for new customers, captive carriers are stumbling at a critical touchpoint in the consumer purchase journey, essentially walking away from millions of potential new customers each year. What these carriers don’t always realize is that they have a hidden advantage that doesn’t require massive reallocation of marketing spend - their large network of local agents with physical presence near millions of potential insurance buyers. But few are aware of how to fully capitalize on this advantage.
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