5 Steps to Local SEO Success

There has never been more ways to find a Starbucks. You can go to the store locator on the website. Chances are, it will be the mobile version, because that’s how local search happens more often than not. This presents a challenge for brands like Starbucks...and Bank of America and Target and McDonald’s and H&R Block and Verizon — any brand with hundreds or thousands of locations — boils down to two things: search and discovery.

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