MomentFeed: Lenders missing opportunity for local business

Multi-location lenders are not taking enough advantage of the untapped local customer lead opportunities available to them, according to a study published by MomentFeed, the provider of Proximity Search Optimization, a proprietary marketing platform.

The MomentFeed “Banking Proximity Search Optimization Report Card” study analyzed the strength and depth of the proximity search strategies used by the ten largest U.S. retail banking and mortgage institutions, based on total assets, to assess how efficiently they leverage digital marketing to tap local customer leads via their physical branch locations.

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