Innovative Brands Tap MomentFeed to Unlock the Value of Local Marketing

7-Eleven, JCPenney, The Coffee Bean & Tea Leaf, and The Home Depot take advantage of the new local opportunity enabled by social media and mobile.

We recently announced that 7-Eleven, JCPenney, The Coffee Bean & Tea Leaf, and The Home Depot have all selected the MomentFeed platform to power their social marketing efforts at the local level.

ClickZ, Mobile Marketer, and Retail TouchPoints all posted some great pieces around this news.

In addition to providing local publishing and CRM tools that drive brand awareness and advocacy and increase customer response rates, MomentFeed removes a significant barrier to social-mobile customer engagement for all clients by correcting inaccurate geocodes (lat/long) and merging unauthorized duplicates on Facebook, Foursquare, and Google through its proprietary PinSync process.

"Managing our location data to minimize friction for customers is a huge priority for us," said Patrice Anderson, Director of eCommerce and Social Media at The Coffee Bean & Tea Leaf®. "With social channels now creating opportunities at the local level, geocode accuracy is more important than ever to make sure our customers can find us right away instead of creating unauthorized duplicates. MomentFeed's PinSync process ensures the location data accuracy we need."

Beyond PinSync, the MomentFeed platform provides an integrated solution for large multi-location brands to manage Facebook, Foursquare, Google, Instagram, and Twitter at the local level. Unlike traditional social media marketing solutions, MomentFeed starts with the client's physical locations and provides the tools to manage all virtual manifestations of these physical assets and the corresponding customer engagement.

"We are always looking for new ways to maximize relevance in our customer communications," said Danielle Ivey, Senior Manager of Digital Marketing at 7-Eleven. "Given our different guest needs we serve based on different local markets, publishing content accordingly through location-based channels like Facebook Place pages and engaging directly with our guests is a tremendous opportunity for us. The MomentFeed platform enables this at scale."

Changes in social media - like the introduction of Facebook Graph Search and Google+ Local - and the explosion of mobile discovery - such as Facebook Nearby, Google Maps, and Apple Maps - have made it critical for brick-and-mortar brands to start managing social at the local level. Brands will not be able to ignore this in the long run, as they will lose business when people are not able to find their locations and engage with them.

"What we are hearing from our clients is that they have not found any solutions to their location data issues other than PinSync," said MomentFeed Founder and CEO Rob Reed. "We are proud to solve a real problem for these forward-leaning brands as well as giving them the tools to maximize social-mobile engagement and reach their customers efficiently based on location."