Foursquare Explore: Search, Social, and the Real World

Foursquare Explore is powered by algorithms that intelligently recommend places to consumers based on a broad range of criteria. These recommendations ultimately drive foot traffic (and sales) just as Google Search drives web traffic. As such, brands need to optimize their locations for search, discovery, and engagement in this new medium. How does one do that? By using MomentFeed, of course.

Read the full article for three things every brand should do to optimize locations for search, discovery and engagement on Foursquare.

This originally appeared on the iMedia Connection Blog.