Situation
Robeks needed a solution to be easily found with non-branded keyword searches to increase in-store traffic and boost sales.
Solution
Robeks teamed up with MomentFeed and used an integrated platform approach to influence the major Proximity Search Optimization factors. Foundationally, they ensured their listing data was accurate and rich in data to rank for non-branded Next, they managed reviews, ensured a high response rate across all their locations & aggregated location reporting within Reputation Manager. With Social Media Manager, they were able to manage, at the local level, limited time offers on their local pages and develop a keyword strategy to influence their local SEO.
By taking a local-first approach with MomentFeed, Robeks grew in-store traffic, increased average check amount, and boosted overall sales. This led to an increase in search rankings for non-branded keywords, which drove more customer reviews for its new menu offerings, as well as improved star ratings.
