Jersey Mike’s Subs recognized the importance of empowering its franchisees to respond to restaurant reviews, as well as the negative implications of having low review volume combined with missed review responses. Understanding these factors, the sandwich brand set a goal to ensure reviews were responded to in line with Google’s best practices in order to improve search ranking factors.
To create a unified and consistent review experience, MomentFeed assisted Jersey Mike’s with deploying a franchisee program that gave users visibility to all reviews across multiple networks from one central platform. MomentFeed’s campaign library empowered franchisees that had limited time to effectively respond to reviews with preset brand-approved responses for different scenarios.
The Jersey Mike’s corporate team set a benchmark for all franchisees to achieve at least a 4-star rating and measured performance inside MomentFeed, tripling its franchisee review response rate.